In public policy, ideas have the potential to shape the future. But the ideas can only take hold if they are marketed. A strong marketing strategy brings your organization’s best ideas to the right audiences who can drive change. In this blog post, Krasne Strategies will review three ways marketing is critical for advancing good policy. Audience Engagement:  Good marketers identify and engage an organization’s key audiences. Public policy audiences can be volunteer activists,

Invite-only gatherings are an important marketing and outreach tool for fostering a quality audience, encouraging meaningful audience interaction, and optimizing your budget. In this blog post, let’s explore 3 reasons why invite-only events might give more ROI than come-on-come-all.   True story: When I was leading event marketing and strategy at one of America’s largest policy think tanks, one of my team’s greatest accomplishments was pivoting events from public to private.

In marketing and communications trends come and go, but consistency drives results.   True Story: I was brought on to lead a team and transform how they do events and event marketing. It took a year to identify the perfect combination of email, social media, and word-of-mouth marketing for our programs. The result? We grew the email list tenfold and increased event attendance by 200%.   The 3-6 Month Rule: Patience is a Virtue Rome was not built in a day (it didn’t burn in a

Op-eds, short for “opposite the editorial page,” are powerful tools for sharing your voice on topics that matter to you. Whether you’re a working professional, an advocate, or a concerned citizen, an op-ed allows you to bring attention to timely issues, offer fresh perspectives, and even inspire action. But what makes an op-ed stand out? And how can you write one that gets published? Let’s dive into what an op-ed is, why they’re important, and how to craft one that resonates

“Weaponized incompetence removes ownership and accountability—and forces someone else to do the work.”