Spring cleaning is more than tidying up—it’s assessing who we are, who we want to be, and what we want to leave behind. This is the case for indivuduals, brands, and founders.

And some brands will try to bury their sins under the floorboards of social media clout and splashy websites. But a lucky few of us, including and especially you, dear reader, will see right through after reading this.

Last week, right before the class I teach, I got locked in the bathroom at a business school in Paris. As in: I closed the door, used the restroom, and when I tried to open it… it was completely jammed.