Everyone must reply to comments on social media, emails, and Substack. I’m not talking about trolls, petty arguments, or people picking fights. I mean genuine questions, compliments, or comments; they deserve a response. Two Substackers: Goofus and Gallant. Gallant launched her Substack a few years ago and now has 20,000 subscribers, many of whom are paying. She replies to   every   comment. Even if it’s just, “Thank you!” or “Thanks for reading—glad you’re here.” It’s warm,

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Chag Pesach Sameach (Happy Passover)! Passover begins this Saturday night, so what better way to start than with a Passover-themed update? For those unfamiliar, Passover commemorates the Exodus, the story of the Israelites’ journey from slavery in Egypt to freedom in the land of Israel. It’s told in the Bible, Cecil DeMille's The Ten Commandments, and Rugrats Passover. Central to the Passover Seder is the Haggadah (Hebrew for “the telling”), which introduces us to four child

A few weeks ago, I attended a women’s networking event featuring champagne and face yoga. This might sound surprising given that in my line of work my free time is dedicated to listening to marketing podcasts and scrolling Twitter for the latest in policy and legal news. But, let me explain what face yoga has to do with communications for mission-driven nonprofits. The stunningly beautiful Finnish blonde leading the session shared something simple yet profound: “What you do e

Here’s a quick guide to the three main types of media.

4 easy marketing communications solutions to help your organization get noticed by the right people

Combine data with storytelling for impactful year-end reports! Showcase metrics with context, benchmarks, and honesty to highlight success.

5 positive ways to reach your audience this holiday season

It's  spooky  season, and here at Krasne Strategies, we love it—pumpkin spice lattes, ghost stories, and lots of decorative gourds. But of all the things that go bump in the night, the scariest thing these days might just be... social media. Monster Mash: Changing algorithms  Vampires: Influencers spreading half-truths  Ghosts: Viral posts that don’t necessarily bring in customers or revenue  Let’s face it—social media is evolving rapidly. In 2023, Meta launched a  paid versi

Maintaining specific email lists isn’t just about sending emails; it’s about sending the right emails to the right people.

Press releases are a widely used tool by organizations to capture the media's attention.

Here are three of the biggest mistakes nonprofits make in their marketing communications—and how to avoid them.

In public policy, ideas have the potential to shape the future. But the ideas can only take hold if they are marketed. A strong marketing strategy brings your organization’s best ideas to the right audiences who can drive change. In this blog post, Krasne Strategies will review three ways marketing is critical for advancing good policy. Audience Engagement:  Good marketers identify and engage an organization’s key audiences. Public policy audiences can be volunteer activists,

Invite-only gatherings are an important marketing and outreach tool for fostering a quality audience, encouraging meaningful audience interaction, and optimizing your budget. In this blog post, let’s explore 3 reasons why invite-only events might give more ROI than come-on-come-all.   True story: When I was leading event marketing and strategy at one of America’s largest policy think tanks, one of my team’s greatest accomplishments was pivoting events from public to private.

In marketing and communications trends come and go, but consistency drives results.   True Story: I was brought on to lead a team and transform how they do events and event marketing. It took a year to identify the perfect combination of email, social media, and word-of-mouth marketing for our programs. The result? We grew the email list tenfold and increased event attendance by 200%.   The 3-6 Month Rule: Patience is a Virtue Rome was not built in a day (it didn’t burn in a