A few weeks ago, I attended a women’s networking event featuring champagne and face yoga. This might sound surprising given that in my...

4 easy marketing communications solutions to help your organization get noticed by the right people

Combine data with storytelling for impactful year-end reports! Showcase metrics with context, benchmarks, and honesty to highlight success.

5 positive ways to reach your audience this holiday season

It's  spooky  season, and here at Krasne Strategies, we love it—pumpkin spice lattes, ghost stories, and lots of decorative gourds. But...

Press releases are a widely used tool by organizations to capture the media's attention.

Here are three of the biggest mistakes nonprofits make in their marketing communications—and how to avoid them.

Growing a successful business means building a network of potential clients, vendor partners, referral sources, and masterminds who help you

In public policy, ideas have the potential to shape the future. But the ideas can only take hold if they are marketed. A strong marketing...

Invite-only gatherings are an important marketing and outreach tool for fostering a quality audience, encouraging meaningful audience...

In marketing and communications trends come and go, but consistency drives results.   True Story: I was brought on to lead a team and...