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Insights and How-Tos



Passover, But Make It Communications Strategy
Chag Pesach Sameach (Happy Passover)! Passover begins this Saturday night, so what better way to start than with a Passover-themed...

Ellie Krasne-Cohen
Apr 102 min read


What Face Yoga Teaches Us About Communications AND Apply To Join The Marketing & Comms Coalition
A few weeks ago, I attended a women’s networking event featuring champagne and face yoga. This might sound surprising given that in my...

Ellie Krasne-Cohen
Mar 142 min read


What are the three main types of media?
Here’s a quick guide to the three main types of media.

Ellie Krasne-Cohen
Feb 141 min read


4 Simple Marketing and Communications Resolutions for the New Year
4 easy marketing communications solutions to help your organization get noticed by the right people

Ellie Krasne-Cohen
Jan 62 min read


Avoid the Tyranny of Metrics In Your Year-End Reports
Combine data with storytelling for impactful year-end reports! Showcase metrics with context, benchmarks, and honesty to highlight success.

Ellie Krasne-Cohen
Dec 18, 20242 min read


Marketing With Gratitude: Lessons Learned from Lincoln’s Thanksgiving Proclamation (Plus 5 Timely Holiday News Hooks)
5 positive ways to reach your audience this holiday season

Ellie Krasne-Cohen
Nov 19, 20243 min read


Avoid the Social Media Scaries: Connect With Your Audience This Halloween
It's spooky season, and here at Krasne Strategies, we love it—pumpkin spice lattes, ghost stories, and lots of decorative gourds. But...

Ellie Krasne-Cohen
Oct 17, 20242 min read


When Should Your Organization Send a Press Release?
Press releases are a widely used tool by organizations to capture the media's attention.

Ellie Krasne-Cohen
Jul 1, 20242 min read


The Three Biggest Marketing Communications Mistakes Nonprofits Make
Here are three of the biggest mistakes nonprofits make in their marketing communications—and how to avoid them.

Ellie Krasne-Cohen
Jun 3, 20242 min read


Business Networking And Why You Should "Work For Free" Sometimes
Growing a successful business means building a network of potential clients, vendor partners, referral sources, and masterminds who help you

Ellie Krasne-Cohen
Apr 3, 20242 min read


Marketing Helps Public Policy Succeed
In public policy, ideas have the potential to shape the future. But the ideas can only take hold if they are marketed. A strong marketing...

Ellie Krasne-Cohen
Feb 26, 20242 min read


Why Your Organization Needs Invite-Only Events
Invite-only gatherings are an important marketing and outreach tool for fostering a quality audience, encouraging meaningful audience...

Ellie Krasne-Cohen
Feb 10, 20242 min read


Marketing And The Power of Consistency
In marketing and communications trends come and go, but consistency drives results. True Story: I was brought on to lead a team and...

Ellie Krasne-Cohen
Jan 5, 20241 min read
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