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Insights and How-Tos
Krasne Strategies In The News: PR Daily
Our Founder and Principal, Ellie Krasne, was quoted in a PR Daily article, written by Dustin Siggins of Proven Media Solutions, about biases people have about the media...and what to do about them. Industry insiders shared some other “biases” they have to help clients understand: Ellie Krasne-Cohen, Krasne Strategies – Getting media coverage isn’t like being in the mob. Communications professionals can’t just set up a meeting with the boss and get our clients coverage. The
Ellie K
Apr 3, 20251 min read
What are the three main types of media?
Here’s a quick guide to the three main types of media.
Ellie K
Feb 14, 20251 min read
When Should Your Organization Send a Press Release?
Press releases are a widely used tool by organizations to capture the media's attention.
Ellie K
Jul 1, 20242 min read
What Is An Op-ed?
Op-eds, short for “opposite the editorial page,” are powerful tools for sharing your voice on topics that matter to you. Whether you’re a working professional, an advocate, or a concerned citizen, an op-ed allows you to bring attention to timely issues, offer fresh perspectives, and even inspire action. But what makes an op-ed stand out? And how can you write one that gets published? Let’s dive into what an op-ed is, why they’re important, and how to craft one that resonates
Ellie K
Jul 31, 20232 min read
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