Op-eds, short for “opposite the editorial page,” are powerful tools for sharing your voice on topics that matter to you. Whether you’re a working professional, an advocate, or a concerned citizen, an op-ed allows you to bring attention to timely issues, offer fresh perspectives, and even inspire action. But what makes an op-ed stand out? And how can you write one that gets published?
Let’s dive into what an op-ed is, why they’re important, and how to craft one that resonates with readers and editors alike.
What Is an Op-Ed?
An op-ed is a short opinion piece, typically between 500 and 800 words, though some publications allow up to 1,200 words. Unlike editorials written by a publication’s staff, op-eds are written by guest contributors (like you) who bring unique perspectives or expertise to a topic. Op-eds are found in newspapers, magazines, and increasingly, on online platforms.
Key op-ed features include:
Timeliness: They focus on current events or issues that are relevant to readers now.
Personal Voice: Op-eds showcase the author’s unique viewpoint or lived experience.
Versatility: They can appear anywhere from major outlets like The New York Times to local or niche publications.
An effective op-ed reflects your opinion and invites readers to consider your perspective.
Before You Write: Lay the Groundwork
Writing a compelling op-ed starts well before you put pen to paper. Preparation is everything.
1. Research Your Target Publication
All publications are different, and understanding their preferences increases your chances of getting published. Start by reviewing submission guidelines, which are usually available on the publication’s website. Pay attention to the word count requirements and the tone of their existing op-eds.
Take time to study previously published pieces. Ask yourself: What kind of arguments resonate with this outlet’s audience? Is the tone formal, conversational, or somewhere in between? This research will help you tailor your op-ed effectively.
2. Identify Your Unique Perspective
Editors look for fresh angles, so think about what you can uniquely say about your topic.
Are you sharing personal experience or professional insights?
Do you bring an underrepresented voice to the discussion?
For example, a small business owner might write about navigating inflation, while a teacher could shed light on education reform. You don’t need to be an expert; your authenticity and clarity can be just as powerful.
3. Choose a Few Target Publications
Start with your ideal publication and have backups in mind. Even experienced writers face rejection, so it’s wise to pitch to multiple outlets but never at the same time. Building relationships with editors can help, but remember: publication is never guaranteed. (Oh, and the myth of the PR bulldog who calls up editors and bullies them into publishing is just that...a myth!)
Writing an op-ed is a great way to share your perspective and get your organization or business in the press.
