Note from My Desk: My governor is a Prada model. How ’bout yours?
This is all I will say about the midterms. For now, anyway.
Iowa was, and is, a PURPLE state. It is not “deep MAGA country,” as some would like to believe.
And Iowa somewhat reflects people in general. Yes, people choose party affiliations, but people are complicated and will almost always act in their own self-interest.
If groceries and housing are expensive, they’ll pick the guy they think can make them cheaper.
And if they work with and/or live among immigrants, they may not particularly like ICE raid hype reels.
What does this have to do with policy communications?
Well…
Focus on how policy impacts real people!
Make it clear when the root cause is bureaucracy, broken systems and bad policy.
This goes without saying: Brook no quarter for nastiness directed at any racial, ethnic or religious group.
