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Insights and How-Tos



Passover, But Make It Communications Strategy
Chag Pesach Sameach (Happy Passover)! Passover begins this Saturday night, so what better way to start than with a Passover-themed...

Ellie Krasne-Cohen
Apr 102 min read
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What Face Yoga Teaches Us About Communications AND Apply To Join The Marketing & Comms Coalition
A few weeks ago, I attended a women’s networking event featuring champagne and face yoga. This might sound surprising given that in my...

Ellie Krasne-Cohen
Mar 142 min read
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What are the three main types of media?
Here’s a quick guide to the three main types of media.

Ellie Krasne-Cohen
Feb 141 min read
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4 Simple Marketing and Communications Resolutions for the New Year
4 easy marketing communications solutions to help your organization get noticed by the right people

Ellie Krasne-Cohen
Jan 62 min read
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Marketing With Gratitude: Lessons Learned from Lincoln’s Thanksgiving Proclamation (Plus 5 Timely Holiday News Hooks)
5 positive ways to reach your audience this holiday season

Ellie Krasne-Cohen
Nov 19, 20243 min read
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Why Your Organization Needs Specific Email Lists
Maintaining specific email lists isn’t just about sending emails; it’s about sending the right emails to the right people.

Ellie Krasne-Cohen
Aug 5, 20241 min read
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When Should Your Organization Send a Press Release?
Press releases are a widely used tool by organizations to capture the media's attention.

Ellie Krasne-Cohen
Jul 1, 20242 min read
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The Three Biggest Marketing Communications Mistakes Nonprofits Make
Here are three of the biggest mistakes nonprofits make in their marketing communications—and how to avoid them.

Ellie Krasne-Cohen
Jun 3, 20242 min read
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Why Your Organization Needs Invite-Only Events
Invite-only gatherings are an important marketing and outreach tool for fostering a quality audience, encouraging meaningful audience...

Ellie Krasne-Cohen
Feb 10, 20242 min read
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Marketing And The Power of Consistency
In marketing and communications trends come and go, but consistency drives results. Â True Story: I was brought on to lead a team and...

Ellie Krasne-Cohen
Jan 5, 20241 min read
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